TRUTHstudio | The 3% Solution
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Information Design, Strategic Analysis
About This Project

TRUTHstudio developed a series of charts that visually communicate key messages of The 3% Solution, a joint WWF/CDP report that describes an opportunity, over the next ten years, for the US corporate sector to invest in a ‘Carbon Productivity Portfolio’ that would capture almost $200 Billion in Net Present Value revenue/savings while simultaneously achieving overall Interngovernmental Panel on Climate Change (IPCC) 25% Target GHG reductions for the US corporate sector of 1.2 Gt CO2e. TRUTHstudio worked with the team to refine the portfolio concept, develop a visualization method for key datasets, validate the data, and create charts to communicate the scale of the opportunity. Download the full report here. View the project website here.