The Draft AWS International
Water Stewardship Standard

The AWS International Water Stewardship Standard defines a set of water stewardship principles, criteria, and indicators for how water should be stewarded at a site and watershed level in a way that is environmentally, socially, and economically beneficial. TRUTHstudio was asked to create a design for the First Draft of the Standard to: 1) clearly communicate the content;
2) indicate the provisional nature of the draft; 3) identify opportunities for input.

In order to facilitate stakeholder input, the document was created in Microsoft Word.


Alliance for Water Stewardship (AWS)


download draft standard

The Standard describes twelve steps toward responsible stewardship, organized according to four themes. For each step, a set of Core Indicators is proposed for each theme, together with Extra Credits. Stakeholder input is solicited using yellow boxes throughout the document, which was circulated in print and PDF formats. The primary focus of the redesign was to ensure that stakeholders had a clear understanding of the proposed indicators and their rationale, in order to provide a firm basis for constructive feedback.


Draft Standard : REDESIGN

The Draft includes a stakeholder map to explain promotoers' and implementers' respective motivations for supporting the standard. The map emphasizes that implementation of the Standard occurs at the site level, but a variety of local, regional, national, and international stakeholders may be promoters of the Standard and may be involved in various ways in its implementation

Stakeholder Map : REDESIGN

The Standard proposes three tiers of performance : Platinum Certified, Gold Certified, and Certified. TRUTHstudio created a graphic display of these tiers that emphasizes the key aspects which differentiate them.

Certification Levels : REDESIGN

The Draft Standard presents large amounts of information to stakeholders.
In its original, the information layout did not lend itself to ready comprehension.

Draft Standard : ORIGINAL

The original version of the stakeholder map was developed and recorded collaboratively during a takeholder meeting. While it accurately reflects the conversation that occurred during the meeting, it suggests a level of complexity which could tend to deter participants from supporting the Standard.

Stakeholder Map : ORIGINAL

The original clearly communicates a hierarchy of performance, but the visual format fails to communicate the substantive distinction between tiers: the level of engagement at the site, watershed, and supply chain levels.

Certification Levels : ORIGINAL