TRUTHstudio | FTC Green Guides Public Comment
16594
single,single-portfolio_page,postid-16594,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-1.0.0,qode-theme-ver-8.0,wpb-js-composer js-comp-ver-4.9.2,vc_responsive
FTC Green Guides Public Comment

December 2010

In response to the Federal Trade Commission (FTC)’s Request for Public Comment for theĀ Guides for the Use of Environmental Marketing Claims, I propose a two-part, science-based standard for claims. First, claims should only be allowed for product categories whose manufacture, distribution, use, or disposal have been shown, based on sound research, to contribute significant environmental impacts at the scale of the overall economy. Second, a claim is only appropriate if, in the event that every product in the category met the claimed performance, the overall reduction in environmental impacts at the scale of the whole economy would be significant.

download pdf

Date

2010

Category
Strategic Analysis