TRUTHstudio | On Radical Transparency
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Strategic Analysis
About This Project 2009

This essay was published as an op-ed on the GreenBiz website as part of a debate about the value of information transparency in private sector sustainability initiatives. In particular, business-to-business (B2B) transparency along industry supply chains is proposed as a potentially more effective, practical, and meaningful area of focus than product-level transparency for end-use consumers.

link to original