P.O. Box 50089

Washington, DC 20091-0089


202 642 2336

info at truthstudio dot com


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TRUTHstudio was founded in 2009 by me, Jason Pearson, when I left my position at the research and design institute, GreenBlue. At the same time, I launched the Economy Map project, which I continue to develop as part of the research agenda of TRUTHstudio.


As GreenBlue's President and CEO from 2005 to 2009, I led its efforts to ask one good question well: How can we design, prototype, and realize sustainable products and systems in specific industry sectors? During my tenure, we used that question to focus the expertise of professional communities on practical solutions for implementing sustainability, providing designers and managers with the tools to make well-informed choices about the long-term ecological and human health impacts of their design decisions. It was through this work that I became convinced of the importance of effective visualization of complexity.


I am trained as a designer, and my professional career has focused on the field of applied design innovation, with particular emphasis on design as an instrument for positive social and environmental change. In addition to working professionally as a designer, I have coordinated design grant making at the National Endowment for the Arts and served as a program director for the Summit Foundation, developing a program to support sustainable design innovation. I have also served as Chair of the City of Charlottesville Planning Commission and the Thomas Jefferson Planning District Commission Corporation.


My research and publications on progressive design and business practice include the book, University-Community Design Partnerships: Innovations in Practice, "Operative Practices" in Good Deeds, Good Design, and the report entitled Design + Sustainability: Opportunities for Systemic Transformation. I hold a Bachelor of Arts in the history and theory of architecture and a Master of Architecture in design, both from Princeton University.


I believe passionately in the possibilities and responsibilities of engaged citizenship.